We often underestimate the extent to which social structures, situated in history and culture, affect how we relate to our sexuality. By analyzing gay identity in a different culture, in which the label carries different assumptions and connotations, we can begin to understand how sexual identity is shaped. Urban Brazil is a particularly interesting case, due to deeply embedded class divisions, a long history of cultural imperialism from the global North, and a juxtaposition of violent reactions against and extremely tolerant attitudes towards non-normative sexual identities. Between my semesters abroad in South America, I spent five weeks in Rio de Janeiro, completing a total of twelve 40-minute interviews with young gay men about their "coming out" experiences. This data is presented in combination with extensive secondary research in my International & Global Studies (SO/AN) senior thesis.